Tracking and analytics means measuring and evaluating every important user action from the first ad to the closed deal in a privacy-compliant way. Server-side tracking and conversion APIs give ad platforms more complete data, and dashboards show which channels really drive revenue.
Without data, algorithms optimise blindly
Ad platforms learn from conversions. When data goes missing through cookie refusals, ad blockers or browser protection, they optimise on an incomplete picture. A clean setup is the foundation of every performance campaign.
What we set up
- Event plan: Which actions really count? Enquiry, meeting, purchase, qualified lead.
- Server-side tracking: Your own tagging server sends data to Google, Meta and other platforms in a controlled way.
- Conversion APIs: Meta CAPI, Google Enhanced Conversions and offline imports from your CRM.
- Consent: Consent Mode v2 and a banner that passes consent correctly to every tag.
Dashboards instead of spreadsheet chaos
One dashboard brings together ad spend, leads, meetings and revenue. You see at a glance what each channel costs and brings.
Privacy first
We only track with consent where it is required. We document every tag, minimise the data sent and align the setup with your privacy policy.
