GEO (generative engine optimisation) and AEO (answer engine optimisation) shape your content and brand so AI systems such as ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews understand it, consider it trustworthy and mention or cite it in their answers.
Why AI visibility matters now
More and more people no longer ask Google but an AI assistant: “Which agency in Germany is good for Meta ads?” The answer is not ten links but two or three recommendations. If you are not named there, you are not part of that research.
What AI systems need to recommend you
- Unambiguous facts: Who you are, what you offer, where you are based, who you work for. Consistent across website, profiles and directories.
- Quotable answers: Short, precise paragraphs that answer a question directly, followed by detail.
- Evidence: Case studies, numbers, reviews, authors with traceable expertise.
- Outside mentions: Trade articles, directories, review platforms, LinkedIn, podcasts. AI systems trust what others say about you.
- Technical access: AI crawlers may read your site, and content lives in HTML, not only in images or scripts.
Our approach
- Prompt audit: We ask AI assistants the questions your customers ask and document who gets named and why.
- Entity foundation: We sharpen the facts about your brand and link website, profiles and directories with structured data.
- Content: We build answer pages, glossaries, comparisons and FAQs that answer exactly those questions.
- Off-site: We plan mentions on the sources AI systems actually cite in your industry.
- Monitoring: Every month we ask the same questions again and show you the trend.
What GEO is not
There is no trick to buy your way into ChatGPT. GEO is solid brand work with clear structure. Honest expectation: first changes usually show after a few weeks, reliable effects after several months.
