Glance. AI Content Creation

Content that stops the thumb.

Short-form videos, product visuals and ad creatives produced with AI. In days instead of weeks, and in as many variants as your testing needs.

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AI content creation means we produce videos, images and ad creatives with AI tools, directed by human creative leads. You get more testable variants in less time, without expensive shoots.

Why creatives decide performance today

Meta, TikTok and Google largely decide who sees your ad. What you still control is the creative. That makes it the biggest lever for click-through rate and cost per purchase.

How we work

  1. Hook analysis: We review your past ads and your competitors’. Which first three seconds work?
  2. Concepts: We turn that into hypotheses such as problem first, outcome first or social proof first.
  3. Production: We produce with AI image and video models and finish editorially: editing, type, sound, subtitles.
  4. Testing: Variants run against each other with equal budget. We scale the winners and feed the learnings into the next round.

What you get

  • A fixed number of creatives per month
  • Variants for hooks, formats (9:16, 4:5, 1:1) and audiences
  • A creative board to approve and comment
  • Labelling in line with platform policies and the EU AI Act where required

Questions about AI Content Creation

Doesn’t AI content look cheap?

Not when it is well directed. We use AI as a production tool, while concept, selection and finishing stay in human hands. What matters anyway is whether a creative stops people in the first seconds, not how it was produced.

How many creatives do I get per month?

It depends on your ad budget. As a rule of thumb we plan enough variants to test at least two to three new hooks per week.

Who owns the rights to the content?

You do. We only use models with commercial licences, never real faces or third-party brands without rights, and hand over all files.

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Let’s take a look.

15 minutes, free, no pitch deck. We look at your setup and tell you honestly where the biggest potential is.