Frequently asked questions

A performance marketing agency plans, runs and optimises marketing towards measurable goals such as leads, purchases or revenue. wiró covers the whole funnel: getting seen with AI content, SEO, GEO and LinkedIn, clicks with ads and conversion optimisation, customers with automation and clean tracking.

Usually from around €1,500 in monthly ad spend. Below that, platforms rarely get enough data to optimise reliably. In the intro call we will tell you honestly whether it fits.

First reliable data usually comes after two to four weeks. Stable results you can scale on typically emerge after two to three months of testing.

Yes. Meta, Google and TikTok allow AI content but sometimes require labelling. We follow each platform’s policies and the EU AI Act, and never use faces or brands without rights.

We design every automation with data protection in mind, prefer EU-hosted tools and sign data processing agreements. Every data flow is documented.

The Blickfang contract is our tailored offer after the intro call. Goals, services, budget, timeline and KPIs on one page, with no hidden items.

No. We are based in Hanover, Germany, but work with companies across the DACH region (Germany, Austria, Switzerland) and internationally. Almost everything runs remotely; in-person workshops are possible in Hanover or on site by arrangement.

We combine creative, channels and tech in one team: AI content for more tests, ads and SEO including AI visibility for reach, and automation plus tracking so leads measurably turn into customers. You get one point of contact instead of three vendors.

Not when it is well directed. We use AI as a production tool, while concept, selection and finishing stay in human hands. What matters anyway is whether a creative stops people in the first seconds, not how it was produced.

It depends on your ad budget. As a rule of thumb we plan enough variants to test at least two to three new hooks per week.

You do. We only use models with commercial licences, never real faces or third-party brands without rights, and hand over all files.

Technical improvements often show within a few weeks. For new content and competitive terms we expect three to six months until rankings are stable, depending on competition and starting point.

Yes. We optimise your Google Business Profile, keep your business data consistent across directories and set up a process for genuine customer reviews.

No. Bought links violate Google’s guidelines and put your domain at risk. We earn mentions through content, partnerships, directories and PR.

SEO optimises for classic search results. AEO optimises content to be served directly as an answer, for example in featured snippets or voice assistants. GEO optimises for generative AI systems such as ChatGPT, Perplexity or Google AI Overviews to mention and cite your brand. The foundations overlap heavily.

No, and anyone who promises that is not being honest. AI answers vary by question, model and time. What we can do is improve the factors AI systems use to choose sources and make progress measurable.

We define a fixed list of questions your customers ask and check them regularly in ChatGPT, Perplexity, Gemini and Google AI Overviews. We document whether and how your brand is mentioned and which sources are linked.

An llms.txt is a text file in a website’s root that gives AI systems a compact, readable overview of the most important content. It is a voluntary proposal rather than an official standard, but it does no harm and helps with context.

Yes, especially in B2B. A well-optimised founder profile with regular posts needs no big budget and reaches exactly the decision-makers you want.

If you like, yes. We run short interviews with you so topics and tone stay authentic, and send you the posts for approval.

LinkedIn ads have higher click prices than Meta. For meaningful tests we usually plan from around €1,000 to €1,500 per month. Many companies are better off starting organically and adding ads later.

It depends on whether demand already exists. If your audience actively searches for your offer, Google Search is usually the start. If demand has to be created, Meta and TikTok are stronger. In B2B, LinkedIn joins the mix.

Always. The accounts belong to you and we work with partner access. If we stop working together, all data and campaigns stay with you.

With a fixed monthly management fee depending on scope and channels. You pay ad spend directly to the platforms. Details are set out transparently in your Blickfang contract.

Reliable tests need enough conversions per variant, roughly a few hundred per month. Below that we work with qualitative methods such as user tests and best practices instead of classic A/B tests.

Yes. We plan, write and build landing pages including tracking and form connection, and hand them over so you can maintain them yourself.

With the right tool and setup, yes. We use EU-hosted solutions with anonymised data and consent via the cookie banner where required.

Mostly n8n, Make or Zapier combined with your CRM, such as HubSpot, Pipedrive or Brevo. n8n can also be self-hosted on EU servers, which helps with data protection.

No. It answers standard questions, pre-sorts enquiries and books meetings. The conversations where trust and deals happen stay with your team.

A lead follow-up with instant reply and CRM connection is usually live within one to two weeks. More complex processes are planned in stages so first results come early.

Data is sent to ad platforms through your own server instead of directly from the browser. That makes measurement more robust against browser restrictions and gives you more control over what data is shared. Consent requirements still apply.

Consent Mode v2 is a Google standard that lets your cookie banner pass user consent to Google tags. It is required for personalised advertising in Google Ads with users from the EEA.

Yes. Through offline conversions and conversion APIs we report qualified leads and deals back so platforms optimise for real customers rather than just form submissions.