https://wiro.design/en/blog/Articles and news on ads, SEO, AI visibility, tracking and automation from wiró, Hanover.enThu, 08 Oct 2026 17:59:52 GMThttps://wiro.design/en/blog/paid-traffic-landing-pages-conversion-rate/https://wiro.design/en/blog/paid-traffic-landing-pages-conversion-rate/Thu, 08 Oct 2026 18:00:00 GMTMessage match, one goal per page, short forms and Core Web Vitals: the landing page elements that lower your cost per lead, and how to test them properly even with limited traffic.CROPaid AdsPerformance MarketingAndreas Kilkeewhttps://wiro.design/en/blog/ai-lead-scoring/https://wiro.design/en/blog/ai-lead-scoring/Thu, 08 Oct 2026 15:00:00 GMTHow to score leads on fit and intent with AI, set it up in HubSpot, Salesforce or Pipedrive, and feed the score back into Google Ads and Meta as a value signal.AI AutomationPerformance MarketingTrackingAndreas Kilkeewhttps://wiro.design/en/blog/roas-vs-poas-vs-mer-ad-budget/https://wiro.design/en/blog/roas-vs-poas-vs-mer-ad-budget/Thu, 08 Oct 2026 13:00:00 GMTROAS measures revenue, POAS measures margin, MER measures efficiency across every channel. Here is how to calculate break-even ROAS and bid for profit in Google Ads.Performance MarketingPaid AdsTrackingAndreas Kilkeewhttps://wiro.design/en/blog/meta-ai-video-ads-in-chat-checkout-2026/https://wiro.design/en/blog/meta-ai-video-ads-in-chat-checkout-2026/Thu, 08 Oct 2026 10:00:00 GMTAt Advertising Week 2026, Meta turned static images into video ads and started testing checkout inside Messenger. Here is what it means for creative testing, budget and conversion tracking.Paid AdsNewsAI ContentAndreas Kilkeewhttps://wiro.design/en/blog/google-consent-mode-v2-implementation-guide/https://wiro.design/en/blog/google-consent-mode-v2-implementation-guide/Thu, 08 Oct 2026 08:00:00 GMTBasic or advanced, four parameters and hard modelling thresholds: how to implement Google Consent Mode v2 so Google Ads and GA4 lose as few conversions as possible.TrackingPaid AdsPerformance MarketingAndreas Kilkeewhttps://wiro.design/en/blog/google-ads-automated-promotions/https://wiro.design/en/blog/google-ads-automated-promotions/Thu, 08 Oct 2026 06:00:00 GMTFrom October 12, 2026, Google Ads automatically pulls discounts from your website into Search and Performance Max ads. Who is affected, how to audit and opt out, and how to measure the impact on margin.NewsPaid AdsPerformance MarketingAndreas Kilkeewhttps://wiro.design/en/blog/geo-aeo-ai-recommendations/https://wiro.design/en/blog/geo-aeo-ai-recommendations/Wed, 07 Oct 2026 00:00:00 GMTMore and more buying decisions start with a question to an AI. What GEO and AEO are, how AI systems pick sources and what you can actually do.GEOSEOAI visibilityAndreas Kilkeewhttps://wiro.design/en/blog/optimise-linkedin-profile/https://wiro.design/en/blog/optimise-linkedin-profile/Mon, 05 Oct 2026 00:00:00 GMTYour LinkedIn profile is often the first impression before anyone sees your website. This checklist turns it into a sales channel.LinkedInPersonal brandingAndreas Kilkeewhttps://wiro.design/en/blog/creative-is-the-new-targeting/https://wiro.design/en/blog/creative-is-the-new-targeting/Thu, 01 Oct 2026 00:00:00 GMTMeta and TikTok algorithms now decide on their own who sees your ad. That makes the creative your most important lever.Performance MarketingAI ContentAndreas Kilkeewhttps://wiro.design/en/blog/automate-lead-follow-up/https://wiro.design/en/blog/automate-lead-follow-up/Thu, 24 Sep 2026 00:00:00 GMTYou pay for every lead. These five automations make sure none of them sits unused in an inbox.AI AutomationAndreas Kilkeew